Features / The Whiteboard Project

Shades Of Snoop


Since the 1993 release of his debut Doggystyle, Snoop has adopted quite an amount of animal based alter-egos. Boasting a musical resume that includes Hip-Hop, G-Funk, Reggae and Pop. Notably including Snoop Doggy Dogg, Snoop Lion, Snoop Dogg, and the iconic rapper’s latest Funk-influenced project Snoopzilla. Not forgetting the artist’s stints as a silver screen and television actor, director, former pimp, father, and avowed Marijuana smoker. Becoming a hugely successful media character, a household name and, somehow, an object of extreme adoration, with fans including Princes Harry and William, of all people.

And tying in with the 20 year anniversary of Doggystyle, here’s our guide to the many guises of Calvin Broadus Jr.

Snoop Doggy Dogg

Successive to a handful of guest appearances upon Dr. Dre’s The Chronic, the time would soon come for Broadus Jr. to release an album of his own. Tearing onto the scene with What’s My Name?, now one of Snoop’s standout hits, alongside Gin & Juice – another cut from 1993’sDoggystyle. Released by the 22 year-old facing a murder sentence – of which he was eventually acquitted – Snoop’s debut was followed by one more Doggy Dogg release The Doggfather. Before soon dropping the “Doggy” from his name, inspired by apparent visual similarities between Broadus and Peanuts’ Snoopy, after cutting ties with his then record label Death Row Records.

Snoop Dogg

Snoop’s longest serving pseudonym is the one that has earned Broadus’ renown, fame, and sheer adoration from his millions of fans. Recognised by his smooth vocal drawl, juxtaposed to the aggressive vocal delivery from a number of his contemporaries, at the time. Through the early 2000’s, Snoop gradually dropped his ’90s Gangster image and adopted that of a friendly Pimp. Eventually working with The Neptunes and their production skills for a handful of huge hits, not forgetting Broadus’ collaborations with a huge heap of prosperous artists that include Katy Perry, Justin Timberlake and Gorillaz. Soon becoming known as one of the World’s most recognisable Hip-Hop figures.

Snoop Lion

During a trip to the Caribbean, last year, Snoop Dogg was rechristened as the Rastafarian Snoop Lion. This was, of course, joined by a high profile album release, a cinematic documentary, and a whole heap of controversy. Not only did Snoop change his name, of which he’d managed to hold down for a whopping 14 years, his style was also changed completely. Adopting an unquestionable Reggae semblance, juxtaposed to the Hip-Hop that he’s managed to become so heralded for. Releasing his debut album Reincarnated under the moniker of Snoop Lion back in April, to mixed reviews, outlining his hopes to “bury Snoop Dogg”. Unsurprisingly, it wasn’t long before the Dogg crept back in to Broadus Jr.’s live performances, reminding the World why he’s so widely cherished and respected.

DJ Snoopadelic

Bridging the gap between the announcement of his transformation from Dogg to Lion and his 2013 Reincarnated, Snoop decided to present his DJ skills under the stage name of DJ Snoopadelic. A skill that has always been enjoyed and practiced by the prolific musician, and in 2012 he released a twelve-song dance collection. Featuring tracks from Jokers of the Scene,
French Fries, Toddla T and more.


Dissatisfied with just man’s best friend and King of the Jungle as personas to live up to, the enigmatic musician has now adapted towards a fictitious Japanese monster. Snoopzilla is actually a homage to Bootsy Collins’ Bootzilla, as Snoop reverts back to his G-Funk roots. Set to release yet another album, under the guise of 7 Days Of Funk, in December, alongside Dâm-Funk – the artist who’s 2012 single – Fadin’ – has been revamped, with a vocal implement, as the first audial offering from the collective; Faden Away. A versatile groove-laden, hook heavy composition that harks way back to an era that led the 1970s into the early ’80s, not dissimilar to the samples that dominated 1993’s Doggystyle, joined by Broadus Jr.’s surprisingly smooth, rap-free, vocal arrangement.

Words & Thoughts of Jonathan Hatchman


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